A message from Pete
2024 was a year of resilience and opportunity. We completed our largest acquisition to date, took the first steps toward modernizing our headquarters, expanded into new markets, and leveraged our well-diversified portfolio to stay competitive in a challenging industry. Every step forward is rooted in our 120 years of experience and industry expertise.
To our customers, employees, and retirees—thank you. Your dedication and support continue to drive Sentry’s success.
Financial highlights
Story highlights
Sentry acquires The General®
Our biggest story of the year was acquiring The General® —a milestone that strengthens our leadership in nonstandard auto insurance. With decades of experience through our Dairyland® brand, this move expands our reach and reinforces our commitment to serving more drivers nationwide.
National Accounts drives growth and loyalty
Our National Accounts team continues to deliver strong results, developing strong customer relationships that drive growth and retention. Our personalized approach sets us apart and puts us ahead.
Gaining ground in golf course insurance
Owning our own championship course made entering the golf course insurance market a natural fit. In 2024, we built strong momentum, showing how our firsthand experience sets us apart from our competitors.
Sentry leads the way in worker recovery at RISKWORLD 2024
At RISKWORLD 2024, we put the spotlight on a key industry challenge—helping injured workers recover faster. Jean Feldman, our Director of Managed Care, led the conversation, sharing our expertise and insights from our Injured Worker Well-being Report during a panel discussion.
Growing talent by connecting potential to opportunity
We have a knack for finding talent. But it isn't luck. We identify and invest in potential—a strategic approach that strengthens our team for the future.
Specialty business expands
Launched in 2022, our Specialty business focuses on high-risk, niche markets. It had a breakthrough year in 2024, partnering with Aegis Professional Risk and Falvey Insurance Group. We sat down with the father-and-son team leading Falvey to get their perspective on our relationship.
A new era for Sentry’s headquarters
In 2024, we started the process of modernizing our Sentry Home Office (SHO) in Stevens Point, Wisconsin. As part of that renovation, our local Customer Service and Operations (CS&O) team members temporarily relocated to our historic Strongs Avenue building. Hear from Elisha Williams, our Chief Customer Service and Operations Officer, to learn more about how the move further brings the team together.
Maui-Stevens Point partnership flourishes
After the 2023 Maui wildfires, we partnered with Maui United Way to launch Mālama Nā Keiki, providing mental health support to island youth in the aftermath. In its first year, the program has helped more than 5,000 children and families. Hear from Shannon I‘i, a volunteer whose family lost their home in the wildfires.
