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2025 Annual Report

Redefining what’s possible

Chairman of the Board, President, and CEO Pete McPartland

Message from Pete

Throughout 2025, we redefined what's possible at Sentry. We demonstrated how bold moves and thoughtful innovation drive progress. From our acquisition of The General® and our legislative advocacy to the modernization of our headquarters, we challenge the status quo to benefit our customers and employees.

“2025 was a very successful year for Sentry…we remain one of the best-capitalized companies in the industry.”
Pete McPartland
Chairman and CEO

Significant figures

$8.7B
Policyholder surplus
Our 2025 surplus places us among the best-capitalized companies in the industry.
$6.2B
Premium revenue
Our 2025 premium revenue increased by more than $1.6 billion year over year—primarily due to our acquisition of The General.
34
Years
We’ve earned an A+ (superior) Financial Strength Rating from AM Best* every year since 1992.
Explore the full report to view financial results and hear from Sentry executives.
Download the full report
Two men standing in front of a timeline

The General

Since our acquisition of The General became official in January 2025, our employees have been integrating operations, sharing expertise, and building a unified path forward.

Our first year with The General

President of Personal Lines Pete Anhalt and other leaders discuss how we've combined two of the nonstandard auto industry’s leading providers under The General brand—and what to look forward to in the future.

“This merger is quite transformational…there’s nothing like it in the nonstandard auto industry.”
Pete Anhalt
President – Personal Lines
Explore the full report to view financial results and hear from Sentry executives.
Download the full report
Two Sentry associates talking

National Accounts

Our National Accounts business unit serves some of the largest companies in the country. We’re proud of the relationships we’ve built with customers and brokers alike, and the strong customer retention we’ve earned as a result.

Celebrating 60 years of National Accounts

Assistant Vice President of National Accounts Jeff Cole and Sentry Historian Dave Coulthurst discuss the long and successful history of National Accounts at Sentry—from the business unit’s first customer to its broad book of business today.

“We’ve been successful for 60 years largely because of how much value we put on relationships.”
Jeff Cole
AVP – National Accounts
Government Affairs team meeting

Government and Regulatory Affairs

Our Government and Regulatory Affairs team engages with legislators and organizations across the country to advocate for legal system abuse reform, leveling the legal playing field for businesses and insurers.

Legislative victory in Georgia

Government Affairs Executive Sidra Safri walks through how our advocacy in Georgia is helping tackle the growing challenge of nuclear verdicts.

“We had a large win in Georgia this year that helped restore balance to the legal system across the state.”
Sidra Safri
Government Affairs Executive
Explore the full report to view financial results and hear from Sentry executives.
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Stevens Point remodel demolition

Home office renovation

We’ve embarked on the largest facilities project in our 120-year history—the renovation of our home office building in Stevens Point, Wisconsin. The multi-year project will modernize our headquarters, including sustainability upgrades, technology improvements, and enhanced amenities.

Reimagining our headquarters

Hear about the multi-year renovation from Brett Beversdorf, Assistant Vice President of Aviation and Corporate Facilities. Also, meet the architect and construction teams working on the project.

“By making this major investment in the community, it just solidifies that this is our place. We’re here to stay for decades.”
Brett Beversdorf
AVP – Aviation and Corporate Services

Hear from other executives

Our Annual Report features stories on several additional topics, including:

The Sentry charity announcement

Sentry and golf

Chief Marketing & Brand Officer and Chief Golf Partnership Officer Stephanie Smith details our close relationship with the island of Maui—and how we ensured that connection remained strong even after The Sentry, the PGA TOUR's season-opening event, was canceled in January.

Explore our connection to golf
Explore the full report to view financial results and hear from Sentry executives.
Download the full report
United Way 2025 check presentation

Sentry Insurance Foundation

Executive Director of the Sentry Insurance Foundation Kalynn Pempek discusses our record-breaking United Way fundraising campaign and how employees demonstrate our culture of giving year-round.

Learn more about our overall community engagement

Contact us

Now that you’ve heard about us, we want to hear from you. If you’re interested in learning more about Sentry and how we can serve you, please reach out.