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Expert conversations

At Sentry, we’ve built our reputation on listening and providing assistance to all of our business customers. It’s in our DNA. And has been for more than 120 years.

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Dedicated service

Every company needs insurance protection for when things go wrong. But if you’re like us, you know there’s a bigger picture. We’re here to help you find the right coverage, manage claims, and develop a proactive safety culture to minimize risks.

Let us be your guide
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Innovative options

Let’s face it. Insurance is not a one-size-fits-all solution. At least not here at Sentry. We get to know you and your business, offering innovative solutions that make sense for you.

Together, we can make it happen

Our customer success stories

News and thought leadership

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NEWS

Sentry employees raise $1.7 million for United Way

Sentry Insurance employees come together during their annual United Way campaign, raising $1.7 million to support their communities.

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NEWS

Deloitte ranks Sentry No. 13 on Wisconsin 75

Sentry moved up one spot on the 2024 Wisconsin 75. Its success reflects a long-term growth strategy, forecast to continue in 2025.

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NEWS

Sentry Insurance to Acquire The General

Sentry Insurance announces acquisition of The General® from American Family Insurance, expanding its presence in the non-standard auto market.

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