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Insurance for dealerships

You know the hard work it takes to make your dealership a success. Regardless of what’s for sale on your lot, we’re ready to help you protect it. From property to auto or even a retirement plan, we’ll put our insights and experience to work for you. We’ll even show you how to manage the pitfalls that could cause a claim. It’s all about providing the coverage you need, the right business insurance solutions, and risk management programs for you.

Row of excavators

The Sentry difference

Minimizing risks

We offer you more than specially designed insurance for dealerships. Our safety program will help you control risks at your dealership. You’ll have access to safety resources online 24/7. And our knowledgeable safety staff will work with you to help your employees stay safe and avoid the pitfalls that can lead to a claim.

Trusted by dealers since 1969

We protect more than 3,000 dealers nationwide.

Types of dealerships we serve

Farm equipment dealerships

Protection for those who supply American farmers with the equipment they need to keep growing.

Auto dealerships

Protection for your lot, your sales and service staff, and your customers.

Boat dealerships

From bass boats to pontoons, we’ll help protect the business that keeps you afloat.

Industrial equipment dealerships

Heavy-duty protection so we can build big things together.

Motorsports dealerships

You help your customers get off-road. We’ll help you stay on the road to success.

RV dealerships

You’re flexible enough to meet the diverse wants of weekenders and full-timers. Our coverage is flexible too.

Truck or trailer dealerships

Keeping your customers on the road is important to you. We can help.

News and resources


A.M. Best rates Sentry A+ for 26th straight year

For 2017, A.M. Best, the nation’s premier insurance rating company, has rated Sentry A+ for financial strength—our 26th year in a row.


101 guide: Essential employee coverage

Protect your company by protecting yourself and your employees.


Sentry breaks ground on new office building

Sentry officials and community leaders hold a ceremonial groundbreaking for a new building at 1501 North Point Drive.

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