With 40 years-experience in golf course management, mutual insurer in unique position to protect the needs of course operators
STEVENS POINT, Wis. (May 3, 2022) – Sentry Insurance has announced that later this year it will begin offering commercial insurance products to golf courses. The set of customizable coverages will help support 18-hole public, semi-private, and country club courses.
Founded in 1904, Sentry is one of the largest and most financially secure mutual insurance groups in the United States. It also is the owner and operator of SentryWorld, Wisconsin’s first destination parkland golf course, which opened in 1982 as part of a sports complex that includes indoor tennis courts, banquet space, restaurants, and a new 64-room boutique hotel. At the heart of the 200-acre property lies the championship course, designed by Robert Trent Jones Jr.
In 2023, SentryWorld will host one of the most prestigious golf events in the world, the 43rd U.S. Senior Open. This is the third United States Golf Association (USGA) championship to be played at SentryWorld.
“We’ve come to realize how well the game of golf aligns with our values, as well as with our commercial lines businesses,” said Pete McPartland, Sentry Chairman, President and CEO. “In addition to owning and operating our own world class course, we’ve invested heavily in golf. Offering golf course insurance is a natural extension of our involvement in the game.”
Sentry’s commitment to golf
Sentry’s deep ties to the game of golf includes being the official insurance partner of the USGA, and the presenting sponsor of its handicapping system, GHIN. The company is also the title sponsor of the PGA TOUR’s winners-only Sentry Tournament of Champions in Maui through 2030. As a corporate trustee of First Tee, Sentry helps teach economically disadvantaged kids how to play the game of golf and, in the process, learn valuable life lessons the game can teach.
Protection against unique golf course risks
In addition to standard commercial coverages, Sentry will offer specialized insurance to protect against unique golf course risks. Coverage options will include:
- Liquor liability
- Golf and tennis pro professional liability
- Trees, shrubs, and plant coverage
- Pesticide, herbicide, and fertilizer applicator coverage
- Business income, including extra expense
- Cyber liability
- Equipment breakdown
Sentry will offer the insurance coverages through both their direct sales team and independent agents.
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