Close up of two people's hands holding one another Close up of two people's hands holding one another

Sentry announces $1 million donation to Maui United Way for youth mental health resources

Sentry Malama Keiki Initiative will be a collaborative, community effort.

Kapalua, Maui, HI. (November 27, 2023) — Sentry Insurance announced a new $1 million donation to Maui United Way to provide mental health resources to children who have lived through the trauma of Maui's wildfires. The donation adds to Sentry's previous $1 million in contributions to aid wildfire recovery efforts.

Officials from Maui United Way and Sentry unveiled the Sentry Malama Keiki Initiative during a special livestream event with community leaders in Kapalua. As the venue for the PGA TOUR's The Sentry (formerly the Sentry Tournament of Champions), the island holds special significance for Sentry, which has served as the title sponsor since 2018.

Sentry Foundation and Maui United Way logos

“Maui is our ohana, a Sentry community, and in the face of the wildfires, we knew we had to help,” said Pete McPartland, Sentry Chairman and CEO. “The Sentry Malama Keiki Initiative is our response to the urgent need for mental health support among Maui’s youth, especially in Lahaina and West Maui, helping them cope, heal, and recover from the trauma of this unprecedented disaster.”

During the event, McPartland shared how Sentry’s involvement in the Maui community deepened through the Maui-Stevens Point Connected Communities initiative, fostering relationships between community leaders, educational institutions, breweries, and nonprofits in Maui and Stevens Point, Wisconsin, where Sentry is headquartered.

“Maui’s spirit and resilience are remarkable, and we understand the journey ahead will be long,” McPartland added. “With this initiative, we’re committed to helping Maui's keiki regain their footing, providing the support they need to heal and thrive.”

Maui United Way President and Chief Professional Officer Nick Winfrey, in discussing the organization’s commitment to the community, highlighted the vital role of local partnerships and community involvement.

“In the wake of recent devasting fires, the importance of mental health support for our keiki has never been more evident,” said Winfrey. “Even before this disaster, our community faced a significant need for youth mental health services. This crisis has magnified that need, reminding us that caring for the emotional and psychological well-being of the youngest members of our ohana is an ongoing commitment, not just a response to a crisis. At Maui United Way, we recognize this urgent need and are dedicated to mobilizing resources to ensure our keiki have the care and resilience to thrive, even in adversity. A huge mahalo to our partners at Sentry for their ongoing commitment and trust in supporting our mission to ensure a safety net for our most vulnerable."

The event also featured insights from local educational leaders Richard Carosso and Tonata Lolesio, Principals of Lahainaluna High School and Sacred Hearts School, respectively, who underscored the critical role of early intervention and support in schools.


For more information, please contact:

Carolyn Schamberger
Mobile: 715-315-9929

Hannah Quick
Mobile: 715-323-9174

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