Hula Badger IPA result of Sentry-led Connected Communities initiative.
STEVENS POINT, Wis. and LAHAINA, Maui (January 5, 2023) – Stevens Point Brewery and Kohola Brewery have joined forces to create a new beer: Hula Badger IPA. This unique brew combines the rich culture of Stevens Point, Wisconsin, with the tropical vibes of Lahaina, Maui, to create a truly unique and memorable experience.
This Hula Badger IPA collaboration is part of the Connected Communities initiative, spearheaded by Sentry Insurance and announced by the mayors of Maui and Stevens Point in January 2022. As title sponsor of the Sentry Tournament of Champions, Sentry has come to embrace the island of Maui as a Sentry community, just like Stevens Point, Wisconsin, where the company is headquartered. The Connected Communities initiative serves to build on the commonalities between these two communities by connecting similar organizations in areas such as community service, arts, culture, education, and agriculture and land use. Through this initiative, both Stevens Point and Maui can exchange ideas and share best practices for the mutual benefit of both communities.
Over the past four months, brew masters from both breweries have traveled back and forth to perfect and brew the Hula Badger IPA (6.8% ALC). The new brew boasts a clean and bright aroma, with tropical citrus and stone fruit notes. Upon tasting, drinkers will be treated to flavors of pineapple, guava, lime, white peach, and orange zest. This sensory experience is sure to transport drinkers to the sunny beaches of Maui, while also paying tribute to the natural outdoor beauty of both Stevens Point and the State of Wisconsin.
“We are thrilled to be partnering with Stevens Point Brewery to bring the Hula Badger IPA to life,” said Mary Anderson, president and owner of Kohola Brewery. “This collaboration is a perfect representation of the Connected Communities initiative, and we hope it will bring a taste of Maui to the people of Stevens Point, and a taste of Wisconsin to the people of Maui.”
Stevens Point Brewery’s Marketing Director Julie Birrenkott, added, “We’re excited to be a part of this collaboration and bring a little bit of Maui to the people of Stevens Point. The Hula Badger IPA is a perfect combination of the two cultures, and we can’t wait for people to try it.”
The Hula Badger IPA is available now for a limited time on draft at Kohola Brewery and select bars and restaurants in the central Wisconsin area, including PJ’s at SentryWorld. A portion of the proceeds from the sale of Hula Badger will go to the Maui United Way and the United way of Portage County.
About Koholā Brewery
Koholā Brewery is a local craft brewery located in the heart of Lahaina, Maui, Hawaii, since 2016. We combine local ingredients with select malts and hops to deliver an exceptional small batch craft beer experience. Join us at our brewery and tasting room at 910 HWY 30 #55, Lahaina and follow us on social @koholabrewery Drink Local, Drink Koholā.
About Stevens Point Brewery
Home to Point Special Lager, Point Craft Beers, Ciderboys Hard Ciders, Whole Hog Brews, and Point Sodas, the Stevens Point Brewery has survived and thrived for more than 165 years thanks to a loyal community in Wisconsin, which radiates out.
About Sentry
Sentry Insurance is a part of one of the largest and most financially secure mutual insurance groups in the United States, holding a Financial Strength Rating of A+ (superior) from AM Best, current as of June 2022. See ambest.com/ratings/guide.pdf for rating information. Sentry and its subsidiaries sell property and casualty insurance, life insurance, annuities, and retirement programs for business and individuals throughout the country. Headquartered in Stevens Point, Wisconsin, Sentry employs about 4,800 associates across the country. See a complete list of underwriting companies at sentry.com.
For more information, please contact:
Carolyn Schamberger
Mobile: 715-315-9929
carolyn.schamberger@sentry.com
Rick LaFrombois
Mobile: 715-581-9396
rick.lafrombois@sentry.com
Hannah Quick
Mobile: 715-323-9174
hannah.quick@sentry.com
