Sentry and PGA representatives with the donation check to Maui Sentry and PGA representatives with the donation check to Maui

The Sentry announces record $735,694 raised for the Maui community in 2024

Largest charitable donation to local organizations since event moved to Maui in 1999.

Kapalua, Maui, HI. (June 4, 2024) – The Sentry, alongside representatives from Sentry Insurance, proudly announced today that more than a dozen Maui non-profit organizations benefitted from the 2024 event, which generated $735,694 in charitable funds.

Tournament officials, non-profit representatives, and volunteers joined Sentry Insurance Chief Marketing and Brand Officer Stephanie Smith to announce the record contribution during a reception hosted at Lahainaluna High School, one of the tournament’s official charitable beneficiaries.

With this year’s donation, the tournament has now generated more than $9 million for island charities since it moved to Maui in 1999.

Sentry and PGA representatives with the donation check to Maui

“Since Sentry became the title sponsor in 2017, we’ve formed a deep bond with the people of Maui, and the island has become family to us,” said Pete McPartland, Sentry Insurance Chairman and CEO. “These relationships helped us respond quickly after the wildfires last year with $2 million in relief support. It’s gratifying to add to that with a record-breaking donation from The Sentry, which will further aid many wonderful non-profits on the island. We’re committed to standing by our Maui ohana as it rebuilds and to seeing the tournament continue to evolve and deepen its support of the Maui community.”

As part of their relationship with the tournament, the below designated beneficiaries assisted with providing volunteers, donating equipment, supplies and more:

  • Boy Scouts of America Aloha Council
  • Hale Makua Health Services
  • J. Walter Cameron Center
  • Ka Lima O’ Maui
  • Lahainaluna High School Foundation
  • Lahaina Jr. Golf

The Sentry was staged more than five months after the devastating fires in nearby Lahaina and remained committed to supporting the community that has graciously hosted the PGA TOUR for the last 26 years. Amidst the tragedy, The Sentry and the PGA TOUR used its platforms to ensure continued awareness, community service, fundraising and economic impact for the Valley Isle.

“There is no other organization in sport which rallies around those in need like the PGA TOUR,” said Max Novena, Executive Director of The Sentry. "The unwavering resilience and optimism displayed by the remarkable people of this community is truly inspiring. As Lahaina continues down its path of recovery and rebuilding, we are deeply committed to supporting West Maui in numerous significant ways for years to come."

In show of support for Lahaina Town and the West Maui community, several PGA TOUR players supported fundraising initiatives during the week of The Sentry. These efforts included, but were not limited to, Collin Morikawa volunteering at Hua Momona Farms and making financial donations, Xander Schauffele hosting a junior clinic and partnering with Hawaiian Host Group on financial donations, Patrick Cantlay working with First Responders Children’s Foundation on a fundraising campaign, Tony Finau hosting a golf outing with proceeds benefitting local nonprofits and Rickie Fowler collaborating with Cobra Puma Golf on a Lahaina hat with proceeds directed to the Maui United Way.

Serving as the event’s title sponsor since 2018, Sentry Insurance also underscored its commitment to the community through financial contributions to Maui non-profits totaling more than $2 million for direct fire relief, including Maui United Way, Maui Food Bank, University of Hawai’i-Maui College, and Boys & Girls Club of Maui. Half of the donations raised were directed toward the Maui United Way for the Sentry Mālama Keiki Initiative, which provides mental health resources to children who have lived through Maui’s fires.

Sentry’s support of the “Aloha Friday” tournament tradition helped grow the overall charitable impact number. During Aloha Friday, PGA TOUR players can earn additional charitable dollars for on-island charities, contributed by Sentry Insurance Foundation, by wearing Aloha print hats, shirts, pants, or shoes.

Additional local non-profits also benefitted from the tournament including HSJGA/First Tee of Hawai’i, Maui Junior Golf, Friends of Pu’u Kukui Watershed, Grow Some Good in partnership with Merriman’s Kapalua, Hua Momona Farms, Hui O Wa’a Kaula, Kapalua Maui Charities, Kumulani Chapel, University of Hawai’i-Maui College, Maui Striker Soccer Club, Maui Preparatory Academy, and Maui United Way.

As the PGA TOUR’s season-opening event, The Sentry will feature one of the most accomplished fields in golf contested at one of the most unique settings on the PGA TOUR. For information about the 2025 event, please visit TheSentry.com. Fans are encouraged to follow The Sentry on Facebook, X and Instagram.

About The Sentry

The Sentry kicks off the 2025 PGA TOUR Season with the most accomplished limited fields in golf, featuring winners from the previous year on the PGA TOUR, including FedExCup Fall, and the top 50 members from the 2024 FedExCup standings. The 2025 tournament marks Maui’s 27th year hosting this iconic event at The Plantation Course at Kapalua. Since the event moved to Maui in 1999, The Sentry has generated more than $9 million for local community charities that are positively impacting lives and driving year-round change on the island.

About Sentry

Sentry Insurance is one of the largest and most financially secure mutual insurance groups in the United States, holding a Financial Strength Rating of A+ (superior) from AM Best, current as of June 2023. See ambest.com/ratings/guide.pdf for rating information. Sentry and its subsidiaries sell property and casualty insurance, life insurance, annuities and retirement programs for business and individuals throughout the country. Headquartered in Stevens Point, Wisconsin, Sentry employs more than 4,300 associates across the country. See a complete list of underwriting companies at sentry.com.


By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 28 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.93 billion.

Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp (in English and Spanish),  WeChat, Weibo, Toutiao, Douyin and LINE


Rachel Noble, PGA TOUR Communications
Mobile: 860-841-2424

Carolyn Schamberger, Sentry Insurance
Mobile: 715-315-9929

Find an agent

Please enter a ZIP code.
Please check your ZIP code!
Please select an industry.

What can we help you find?

Loading...please wait