Sentry Privacy Policy
Effective December 1, 2025
At the Sentry Insurance Company and our subsidiary and affiliated companies (collectively, “Sentry,” “we,” “us,” and “our”), we value your privacy and are committed to protecting the confidentiality and security of your personal information. Sentry has adopted this Privacy Policy (" Privacy Policy") to describe Sentry's current data collection and disclosure policies and practices.
Sentry offers and administers a variety of insurance and/or financial products and services, including annuity, life, and property and casualty insurance products and services, and retirement savings plans. Depending on your relationship with us—policyholder, insured, claimant, annuity owner, certificate owner, beneficiary, producer (e.g., broker and agent), business partner, vendor, employee, or other person or entity—Sentry may collect or receive information that is reasonably capable of being associated with, or could reasonably be linked directly or indirectly with, a particular individual or household (“personal information”).
Protecting your personal information is important to us. Here’s how we handle your personal information.
Information we collect
We have collected some or all of the below categories of personal information from individuals within the last 12 months. Please note that the examples are not an exhaustive list.
Categories | Examples |
Personal identifiers | Name, mailing address, email address, business and/or personal address, telephone number, mobile phone number, fax numbers, Social Security number, driver’s license number, contract or policy number, online identifier, Internet Protocol address, or other similar identifiers. |
Demographics | Age, race, national origin, gender, citizenship, marital status, family relationships, disability status, veteran or military status. |
Financial information | Credit history, bank account numbers, investment or brokerage account numbers, information regarding estate or tax planning, debts, trusts, credit or debit card numbers. |
Medical and health information | Medical history, physical, mental, medical condition or treatment, medical procedures performed, health status, injury, or disability information, personal habits (for example, smoking or consumption of alcohol), prescription information, payment for medical treatment, and other similar health information. |
Commercial information | Employer information, business owner names and percent ownership, identification of insured property (such as addresses, vehicle ID numbers, or vehicle license plate numbers), records of personal property, records of products or services purchased, or other purchasing or consuming histories or tendencies. |
Internet or network activity | Browser history, search history, interactions with our website, apps and advertisements, social media account information, social media usage. |
Telematics data | Miles driven, driving habits and vehicle use including geolocation, speed, acceleration, braking and cornering combined with weather, traffic, time of day and other contextual data with your consent. |
Audiovisual information | Audio of your contact with Sentry in the form of a recorded statement or phone call, or visual information on our security cameras. |
Consumer information | Credit history, credit score, insurance score, driving records, claims history, or other similar information reflecting on character, general reputation, personal characteristics or mode of living that is furnished by consumer reporting agencies. |
Biometric information | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. |
Professional or | Employment applications, resumés, work history, applicant assessment information, or performance evaluation information; driving record or driving history. |
Non-public education information | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. |
Sensitive personal information | Social Security number or other government identifier; account login information or a financial account number with associated credentials; precise geolocation; contents of mail, email, or text messages; or genetic information. Or any of the following: the processing of biometric information to uniquely identify a consumer; collection and analysis of information that concerns a consumer’s health information; collection and analysis of information that concerns a consumer’s sexual orientation or sex life. |
Sources of personal information
Sentry has obtained the categories of personal information listed in the previous section from a variety of sources:
Sources of personal information | Examples |
Directly from you | For example, we may receive personal information from forms or materials you submit, written documents you submit, or from our communications with you. |
Indirectly from you | For example, we may get information from you based on your usage of our websites and mobile apps, or through cookies. |
Others obtaining insurance or financial products and services from us | For example, your employer or one of your business partners obtaining insurance coverages or financial services that relate to you may provide us with your personal information to secure such products or services. |
Government entities | For example, an insurance department may provide us information in order for us to address a question or complaint. |
Social networks | For example, we may get information from social networks as part of claim investigations; additionally, we may get applicant information from social networks. |
Data brokers | For example, we may get information from companies in order to research previous loss, identify and assess risk, and identify potential fraud. |
Third parties with your consent or at your direction | For example, we may get information from your bank, insurance agent, or broker. |
Others | For example, we may get information from service providers, sanctions screening providers, credit reporting agencies, consumer reporting agencies, account verification services, customer due diligence providers, individuals or companies involved with obtaining coverages or processing your claim (e.g., appraisers, adjustors, claims handlers), other insurance companies, or reinsurers. |
How we use your personal information
We may use the personal information we collected for the following purposes.
Use of personal information | Examples |
To fulfill or meet the reason you provided the information | For example, if you share your name and contact information to request a quote or ask questions about our products or services, we will use that information to respond to your request |
To provide insurance products and services | To underwrite, issue, maintain, and renew annuity contracts, insurance policies, or related insurance products. To process claims under an annuity contract, life insurance or property and casualty policy, and to communicate with you throughout that process. To process payments and transactions and respond to your requests. To contact you regarding your use of any of our products and services and, in our discretion, changes to the any of our services and/or any of our services’ policies. To conduct analytics to help us manage our business and improve our products and services, such as to market our products or services, and to conduct actuarial studies, analytics, and statistical modeling. To obtain information from others that is necessary to provide insurance products or services (e.g., a consumer report from a consumer reporting agency). |
To detect and prevent fraud | To prevent and detect fraud against you or us, identify our customers and verify their identity, and screen for financial and other sanctions or embargoes. |
To provide technology services and support | To provide, support, personalize, and develop our website and mobile applications, website personalization, and optimization. To debug our data and systems, and to repair errors. To ensure our products and services are available via our business continuity and disaster recovery planning |
To secure our data, information systems, and physical facilities | To maintain the safety, security, and integrity of our website, products and services, databases information, and other technology assets. To prevent and detect unauthorized access and modification to systems. |
To comply with legal obligations | To provide information to regulators or other examiners or third parties for audits, inquiries, or investigations. To comply with professional, legal, and regulatory obligations that apply to our business (such as rules issued by insurance regulators). To resolve complaints or comply with our internal policies or contractual obligations |
For Sentry’s general business purposes | To market our products and services, improve our products or services, or make our processes more efficient. To create, maintain, customize, service, and secure your account, and communicate important information regarding our policies, terms and conditions, and other administrative information. To communicate with agents, advisors, brokers, policyholders, contract owners, certificate owners, and beneficiaries. To conduct or facilitate financial, claim, or other audits or quality assurance measures. To manage our business and commercial risk. To refine our internal operations, improve efficiency, and conduct training. |
For employment-related purposes of Sentry employees and applicants | To recruit employees. To administer benefits. To pay for and reimburse expenses. To conduct performance-related reviews. To monitor work-related licenses and credentials. To provide our employees with human resources management. To maintain your contact information. To assist you in case of personal or business emergency. To monitor eligibility to work in the U.S. To conduct healthcare-related services. To facilitate a better working environment. To ensure a safe and efficient working environment. |
We will not collect additional categories of personal information or use the personal information collected for materially different, unrelated, or incompatible purposes without providing you notice.
Disclosures of personal information
In the preceding twelve (12) months, Sentry may have disclosed your personal information to the following categories of third parties:
Third parties | Examples |
Professional advisors and service providers | To comply with applicable laws and insurance regulations, to obtain professional advice and services, and in connection with our business operations, Sentry may disclose personal information to accountants, auditors, lawyers, bankers, insurers, and other professional advisors and service providers. |
Other businesses that allow us to provide our products and/or services | In connection with our business operations and to provide products and services, Sentry may disclose information to reinsurance providers, other insurance companies, financial institutions, payment processors, securities firms, credit bureaus, consumer reporting agencies, and other third parties. |
Legal and regulatory authorities | To meet our legal and regulatory obligations, or otherwise as allowed or required by law, Sentry may disclose personal information to third parties such as federal, state, and local regulatory authorities; tax authorities; law enforcement; judicial bodies; or other persons or entities in response to a legal process (such as a subpoena). |
Authorized representatives and successors in Interest | Sentry may disclose personal information to your agent, representative, attorney-in-fact, or guardian; if an interest in the annuity contract, life insurance policy, or property and casualty insurance policy is transferred or assigned, or otherwise passes to a new owner, assignee, or other successor, Sentry may disclose personal information to that successor to the extent needed to confirm the successor’s interest; after your death, Sentry may disclose personal information to your executor, administrator, or personal representative; your beneficiary; or other legally authorized successor to your interest in the annuity contract, life insurance policy, or property and casualty insurance policy. |
Marketing firms | Sentry may disclose your personal information to third-party marketing vendors in connection with marketing efforts, which may include the production and use of online identifiers to deliver relevant ads to you and others across various websites and applications. |
Sentry does not sell your personal information and has not sold your personal information in the last 12 months.
We impose contractual obligations on service providers and contractors to ensure they can only use your personal information for appropriate purposes.
Artificial Intelligence (AI)
We and our service providers may use AI with your personal information, from the Sources described herein, to operate and improve our business, products, and services, and to improve the performance of our websites and applications. Such AI use may vary depending on the product or service or your relationship with us.
Cookies and other tracking technologies
Every time you visit our website, it automatically collects information—including, in some instances, personal information—through cookies, web beacons, and other similar tracking technologies (collectively “cookies”).
At Sentry, we use cookies for the convenience of our users, offering a more enhanced experience when using our site.
A cookie is a small text file that is recorded either temporarily or persistently on your browser or device that enables our website to remember information about you when you visit our site and to assist us in identifying products and services that we offer, that may interest you. First-party cookies are set by us, and third-party cookies are used by us, but are generated from a different domain than that of our site.
Cookies on our website are divided into the following categories:
Cookie type | Description |
Essential cookies | These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information. |
Functional cookies | These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. |
Analytics cookies | These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance. |
Advertising cookies | These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. |
Session replay cookies | Session Replay Cookies allow us to record user interactions on our site to enhance user experience and troubleshoot technical issues. By turning these cookies off, we will not be able to record your user session. |
Session Replay Technology:
Session Replay Technology is an analytics tool that records user interactions on our site to help us understand how individuals interact with our site and enhance user experience. It also helps us identify and troubleshoot technical errors that occur. Session Replay Technology captures user experience data such as clicks, scrolls, mouse movements, page views, and visit duration. Other user data captured through Session Replay Technology include IP address, approximate location data, operating system, device ID, and browser type. Personally Identifiable Information that you enter into webforms on our site is masked and not recorded through this technology, keeping your data anonymized and used for analysis only.
Display Advertising:
Our website uses Display Advertising. Display Advertising includes features such as remarketing, interest category advertising, similar audience advertising, and other types of interest-based advertising. Third-party vendors, including Google, show sentry.com ads on websites across the Internet.
Our website and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Double-click cookie) together to inform, optimize, and serve ads based on past visits to our website. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager.
Managing your cookie preferences:
To disable cookies on our site only: You can click the “Cookie Preferences” link at the bottom of our site and select which cookies you would like to disable.
If you have disabled cookies or have an opt-out preference signal enabled in your browser settings: Your preferences are being honored. You do not need to take any additional action. The signal applies to the browser you are using. To disable cookies or enable an opt-out preference signal in your browser, look for Privacy or Security settings in your browser settings. Options may vary by browser and may change periodically.
Security and retention
We strive to maintain the privacy and integrity of information collected by using appropriate measures designed to protect our systems, applications, products, and services.
Only authorized individuals who need to know personal information are provided access. Their right to disclose or use this information is limited by our code of conduct, applicable laws, and non-disclosure agreements where appropriate. Individuals who violate our policies are subject to disciplinary actions.
Organizations that provide services involving personal information on behalf of Sentry are contractually required to protect your personal information.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which the data was collected, and the applicable legal requirements.
Linked third-party sites
When you access our website through any other websites or linked web pages, your personal information may be disclosed to and become the property of both Sentry and the other website owner. Our website may also contain links to other websites. Sentry is not responsible for the privacy policies or practices, or the content of websites not owned by Sentry that may link to or may be linked from this website. We encourage you to review the privacy policies and terms and conditions of such websites so that you understand how those companies collect, use and share your information.
Children’s privacy
We do not do business with children. We do not authorize persons less than 16 years of age to use our website or independently purchase our products or services. While we may collect information of individuals less than 16 years of age for purposes of providing products or services (e.g., claims administration), we do not sell or share the personal information of those who we know are under 16 years of age without affirmative authorization.
Your privacy rights
If you are a non-California resident, you may request access to your personal information in our records, or request that we correct, amend, or delete your Personal Information by making an online request or by contacting us at 877-788-4012 or at privacy@sentry.com.
If you are a California resident, California law may provide you with additional rights regarding your personal information. To learn more about your California privacy rights, please see our “Privacy Addendum for California Residents.”
Consent
By using or interacting with this website and or Sentry, you consent to this Privacy Policy. If you do not consent to this Privacy Policy, please refrain from use or interaction with this website and Sentry. If you access this website from a location other than the United States, your use of this website constitutes consent to the transfer of your information to the United States.
Privacy Policy changes
Sentry reserves the right to change the Privacy Policy at any time. In particular, Sentry may modify the Privacy Policy to reflect changes in the way we collect, use or disclose information or to reflect changes in privacy laws, regulations and/or industry standards. We encourage you to review the Privacy Policy when accessing the website. Continued use of the website following changes indicates your acceptance of the changes.
Privacy Addendum for California residents
The California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information. This section describes your CCPA rights and explains how to exercise those rights.
The right to know and access your information: You have the right to request that Sentry disclose certain descriptions and categories of the personal information we collect, use, share, disclose, and sell about you. Once we receive and confirm your verifiable consumer request, we will disclose to you:
The categories of personal information we collected about you
The categories of sources from which the personal information was collected
Our business or commercial purpose for collecting or sharing the personal information
The categories of third parties to whom we disclosed the personal information
The specific pieces of personal information we collected and/or disclose about you
The right to request deletion: You have the right to request that Sentry delete any of your personal information that we have collected or maintained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers and contractors to delete) your personal information from our records, unless an exception applies. We may no longer be able to provide certain products or services if you exercise your right to delete.
The right to request correction: You have the right to correct your personal information. Once we receive and confirm your verifiable request, we will use reasonable efforts to update your information, unless an exception applies. We will also ask any service providers or contractors to whom we have disclosed inaccurate information to correct it.
The right to opt-out of the sharing of personal information: You have the right to opt out of the sharing of personal information that we have collected from you. You have several options to exercise this right. You may:
Turn on opt-out preference signals as described in more detail in the Opt-out preference signals section below
Complete an online request form
Call us, toll-free, at 877-788-4012
Email us at privacy@sentry.com
If we have actual knowledge that you are less than 13 years old, we will not share your personal information without the consent of a parent or guardian.
The right to opt-out of the selling of personal information: We do not sell your personal information.
The right to limit the use of your sensitive personal information: We do not use your sensitive personal information except as allowed by the CCPA.
Exercising your rights: To exercise the rights described above, please submit a verifiable consumer request by calling us toll-free at 877-788-4012 or making an online request. You may make up to two requests in any 12-month period. Making a verifiable consumer request does not require you to create an account with us.
Only you, or a person that you authorize to act on your behalf (an “Authorized Agent”), may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
When you submit a request, you will need to provide us with:
Enough information to identify you (such as your first and last name, email address, physical address, and phone number)
A description of what right you want to exercise and the information to which your request relates
We will be unable to fulfill your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. With few exceptions, we will only fulfill a request from your Authorized Agent if:
You grant the Authorized Agent written permission to make a request on your behalf;
You or the Authorized Agent provides us notice of that written permission; and
We are able to verify your identity in connection with that notice and the request
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Opt-out preference signals: If you have an opt-out preference signal enabled (such as a “Do Not Track” signal or global privacy control), your preferences are being honored. You do not need to take any additional action. The signal applies to the browser you are using. To enable an opt-out preference signal, look for Privacy or Security settings in your browser. Options may vary by browser and may change periodically.
HIPAA Notice of Privacy Practices
At Sentry, we prioritize the privacy of your health information. We're committed to safeguarding your data in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) regulations.
Here, you'll find essential details about HIPAA and its impact on participants in the following services:
Long-Term Care Plans issued by Sentry Insurance Company or Sentry Life Insurance Company
This also applies to the group health plans available to eligible employees and retirees of Sentry Insurance Company (“Plan Sponsor”), which include:
Sentry Employee Medical Plan
Health and Wellness Incentive Program
Sentry Group Dental Plan
Sentry Retiree Medical Plan
Sentry Work/Life Resources Program
Health Care Flexible Spending Account component of the Sentry Cafeteria Plan
By understanding HIPAA and our commitment to its guidelines, you can feel confident and secure when entrusting us with your protected health information.
Please explore the resources provided below to learn more about our compliance efforts and how they relate to you. If you have any questions or concerns about HIPAA, feel free to reach out. Your trust and privacy are important to us.
Sentry Insurance Company Group Health Plans Notice of Privacy Practices
Sentry Insurance Company Long Term Care Plans Notice of Privacy Practices
For comments, questions or concerns, you may contact us using one of the following methods.
Sentry Privacy Department
Attn: Privacy Office
1800 North Point Drive
Stevens Point, WI 54481
Phone: 877-788-4012
Email: privacy@sentry.com
Submit a Privacy Web Form
Contact us
If you have any questions, comments, or concerns about this Privacy Notice or the ways in which Sentry collects and uses your information described in this Privacy Notice, please contact Sentry’s Privacy team at:
Phone: 877-788-4012
Email: Privacy@Sentry.com
Mailing address: 1800 North Point Drive, Stevens Point, WI 54481
