Strengthening our bond with the golf world

Extending our PGA TOUR relationship

It was an easy and wise business decision to extend our title sponsorship of the Sentry Tournament of Champions. Being a title sponsor has helped us better connect with our customers and other business decision-makers who watch and play golf. And it’s helped bring awareness to our company on a national scale.

Bolstering our relationship with the PGA TOUR

2035 Sponsorship extension

In 2022, Sentry and the PGA TOUR announced a Sentry Tournament of Champions title sponsorship extension through 2035.

2018 First Sentry Tournament of Champions

Sentry’s original agreement with the PGA TOUR marked our first major sports sponsorship.

$8M Charitable funds generated

More than a dozen Maui nonprofits benefited from the $642,000 donated in 2022 through the Sentry Tournament of Champions. Since 1999, the tournament has generated more than $8 million for charity.

Deepening relationships through golf

We’ve greatly increased our involvement in golf over the last several years, and the Sentry Tournament of Champions is at the forefront of our activity in the game. When we became title sponsor of the event in 2018, we anticipated it would provide opportunities to connect with our customers and their families. And increase brand exposure among business decisions-makers who watch golf.

What we didn’t foresee was the opportunity to be part of a new era of PGA TOUR competition—the tournament’s now a designated event—and being welcomed as ohana by the Maui community.

Golf is more than a game—it’s where conversations start, and connections grow.

Sentry and golf

Up next: Connecting our communities

Learn how our efforts to gather community leaders from Stevens Point, Wisconsin, and Maui to share ideas and best practices are already leading to beneficial relationships.

Supporting collaboration, education, and quality of life

Up next: Connecting our communities

Learn how our efforts to gather community leaders from Stevens Point, Wisconsin, and Maui to share ideas and best practices are already leading to beneficial relationships.

Supporting collaboration, education, and quality of life

2022 Annual Report

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Strengthening our bond with the golf world

Extending our PGA TOUR relationship

2035 Sponsorship extension

2018 First Sentry Tournament of Champions

$8M Charitable funds generated

Deepening relationships through golf

Golf is more than a game—it’s where conversations start, and connections grow.

Up next: Connecting our communities

Up next: Connecting our communities

2022 Annual Report

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