We expanded our reach through golf

The evolution of SentryWorld

SentryWorld is a staple in the Stevens Point community and a destination in the golf world. Built in the 1980s, our golf course was designed by Robert Trent Jones Jr. to showcase central Wisconsin's best qualities. In 2013, our Chairman and CEO Pete McPartland decided to revitalize the golf course, a choice with far-reaching effects—including the opportunity to host the 43^rd U.S. Senior Open in 2023.

40K U.S. Senior Open attendees

The event was held at SentryWorld in Stevens Point, Wisconsin.

1,800 Event volunteers

Many volunteers were Sentry retirees and current employees.

20 Hours of national television coverage

This includes 13 hours on the Golf Channel and seven weekend hours on NBC.

Golf is more than a game—it’s where conversations start, and connections grow.

Sentry and golf

Up next: Our solid growth leads to strong communities

Our financial stability and continued growth makes us uniquely able to serve our communities. Learn more about our continued support of the people of Maui while they recover from devastating wildfires.

Supporting Maui after tragedy

2023 Annual Report

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