Industrial equipment

Insurance for industrial equipment dealers

Whether you sell new or used machines, offer repair services, or rent equipment to customers, we have coverages to protect your industrial equipment dealership. From bulldozers, to chippers, to jack hammers, we understand you serve a variety of industries. And our insurance plans reflect that understanding. We write our property and liability insurance policies with construction equipment dealers like you in mind. We also offer 401(k) plans that attract, retain, and provide. It’s your dealership. We can help protect it.

If you’re looking for an insurance company whose people understand the industrial equipment dealership industry—that’s us. We can help you:

  1. Minimize dealership risks
  2. Safeguard your employees
  3. Protect your inventory and shop
  4. Insure loan purchases for your customers

Heavy equipment dealers choose us because we offer custom plans and safety support.

At Sentry, we know your industrial equipment dealership faces unique issues. Which is why our agents work with you to create an insurance plan that helps protects what’s important to you. But protection doesn’t start and end with insurance. Our experienced risk management staff will work with you to minimize risks on your lot and in your shop. And when claims do happen, our claims staff will be there to simplify the complicated and protect your bottom line.

Significant figures

$1B+ Paid in claims

A 1964 claims payment of $69.10 to a Virginia dealership put Sentry over one billion dollars in claims payments.

50 States

Sentry has business customers like you all through our great nation.

26 Years

Sentry has received an A+ rating from A.M. Best Company for 26 years in a row.

Products for industrial equipment dealerships


Cyber liability insurance

Data breaches. While we hope they never happen to your business, it is a potential risk. Help protect your company with cyber liability insurance.


Employment practices liability insurance

While your employees are assets to your business, they can also be risks. Help manage those risks with employment practices liability coverage.


Equipment physical damage insurance

You care about your customers like we care about you. Help protect your customers’ equipment with our physical damage coverage—UltraGard or SentryGuard.


Business income insurance

Property damage shouldn’t result in lost income. With our business income insurance, we’ll help you get back to business as you recover from property damage.


401(k) plans and life insurance

We’re here to help you plan for the future.


Workers’ compensation insurance

With our innovative workers’ compensation insurance solutions and experienced claims team, we’ll help you protect your employees and your business.

Related resources or services


101 guide: Protect my employees

Happy employees are productive employees. Learn how to attract and retain excellent talent at your business.

Safety Services

Avoiding employee theft

You put your trust in your employees, but there may be times when that trust isn’t returned. With these security controls, we’ll help you avoid employee theft.

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