Whether you sell new or used machines, offer repair services, or rent equipment to customers, we have coverages to help protect your industrial equipment dealership. We know you serve a variety of industries and our insurance plans reflect that. We write our property and liability insurance policies with construction equipment dealers like you in mind. We also offer 401(k) plans that help attract and retain employees. It’s your dealership. We can help protect it.
Minimize dealership risks
Safeguard your employees
Protect your inventory and shop
Insure loan purchases for your customers

Equipment dealers work in a variety of different industries and face a lot of unique risks. That’s why we offer specialized coverage for different equipment dealer businesses, including:
Construction equipment dealers
General equipment dealers
We know your industrial equipment dealership faces unique risks. Which is why our agents work with you to create an insurance plan that helps protect what’s important to you. But protection doesn’t start and end with insurance. We also provide our:
Experienced risk management team to help minimize risks on your lot and in your shop
Specialized claims team who’s ready to walk you through complicated issues and help protect your bottom line
Easy-to-manage 401(k) plans to help attract and retain talent
Our 401(k) products and services can help your equipment dealership support your employees while planning for the future of your business. With support for plan management, fiduciary responsibilities, enrollment education, and onboarding, we work with you to help design a retirement program that’s easy for you to manage and for your employees to use. With more than 50 years of experience helping businesses build and maintain retirement plans, we bring the same practical, relationship-focused approach to your 401(k) as we do to your equipment dealership coverage.
We have relationships with leading third-party registered investment advisors, Mesirow and Morningstar. As our customers, you'll have access to Mesirow fiduciary services to help you with the responsibility of selecting and managing the investments in your plan. Your employees will have access to Morningstar to assist with managing their investments.
We understand the future can be uncertain, and it can be difficult to determine how much money you’ll need for retirement. Explore our retirement calculators that are designed to help you make informed decisions.
Data breaches. While we hope they never happen to your business, they are a potential risk. Help protect your company with cyber liability coverage.
While your employees are assets to your business, they can also be risks. Help manage those risks with employment practices liability coverage.
You care about your customers like we care about you. Help protect your customers’ equipment with our physical damage coverage—UltraGard® or SentryGuard™.
Property damage doesn't have to result in lost income. With our business income solutions, we’ll help you get back to business as you recover from property damage.
We’ll work together to help you manage your plan so your employees can reach their goals.
With our innovative workers' compensation insurance solutions and experienced claims team, we'll help you protect your employees and your business.
Equipment dealerships face risks tied to inventory, rentals, employees, property, and more. These can include property damage, liability from repair work, employee injuries, and business interruption after a covered loss.
The cost of insurance for an equipment dealer depends on factors like dealership size, location, services offered, equipment sold or rented, claims history, and coverage selections. Our team of experienced agents can help you review your operations and recommend coverages that fit your business.
Insurance may cover rental equipment, leased machines, or financed equipment, depending on the policy and coverage selected. Our agents are ready to discuss how your equipment is owned, stored, used, and transported so we can provide the coverage your business needs.
Equipment dealerships may benefit from coverages like property, general liability, workers’ compensation, business income, employment practices liability, and equipment physical damage. We can help you customize your coverage to help protect the unique aspects of your business.
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