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Row of yellow construction vehicles, including excavators and wheel loaders, parked outdoors.Row of yellow construction vehicles, including excavators and wheel loaders, parked outdoors.

Equipment dealer insurance

Whether you sell new or used machines, offer repair services, or rent equipment to customers, we have coverages to help protect your industrial equipment dealership. We know you serve a variety of industries and our insurance plans reflect that. We write our property and liability insurance policies with construction equipment dealers like you in mind. We also offer 401(k) plans that help attract and retain employees. It’s your dealership. We can help protect it.

Let’s talk today

We’re ready to discuss how we can help your equipment dealer business.

Contact us

We can help industrial equipment dealers like you:

  1. Minimize dealership risks

  2. Safeguard your employees

  3. Protect your inventory and shop

  4. Insure loan purchases for your customers

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Which equipment dealers need specialized insurance coverage?

Equipment dealers work in a variety of different industries and face a lot of unique risks. That’s why we offer specialized coverage for different equipment dealer businesses, including:

Why do heavy equipment dealers choose Sentry?

We know your industrial equipment dealership faces unique risks. Which is why our agents work with you to create an insurance plan that helps protect what’s important to you. But protection doesn’t start and end with insurance. We also provide our:

  • Experienced risk management team to help minimize risks on your lot and in your shop

  • Specialized claims team who’s ready to walk you through complicated issues and help protect your bottom line

  • Easy-to-manage 401(k) plans to help attract and retain talent

Our 401(k) products

Our 401(k) products and services can help your equipment dealership support your employees while planning for the future of your business. With support for plan management, fiduciary responsibilities, enrollment education, and onboarding, we work with you to help design a retirement program that’s easy for you to manage and for your employees to use. With more than 50 years of experience helping businesses build and maintain retirement plans, we bring the same practical, relationship-focused approach to your 401(k) as we do to your equipment dealership coverage.

Investment assistance

We have relationships with leading third-party registered investment advisors, Mesirow and Morningstar. As our customers, you'll have access to Mesirow fiduciary services to help you with the responsibility of selecting and managing the investments in your plan. Your employees will have access to Morningstar to assist with managing their investments.

View Mesirow fact sheet >
View Morningstar fact sheet >

Retirement calculators

We understand the future can be uncertain, and it can be difficult to determine how much money you’ll need for retirement. Explore our retirement calculators that are designed to help you make informed decisions.

Retirement calculators

Significant figures

$1B+
Paid in claims
A 1964 claims payment of $69.10 to a Virginia dealership put Sentry over $1 billion in claims payments.
50
States
Sentry has business customers like you all through our great nation.
35
Years
Sentry Insurance Group has received an A+ rating from AM Best for 35 years in a row.*

Insurance coverages for equipment dealers

PRODUCTS

Cyber liability insurance

Data breaches. While we hope they never happen to your business, they are a potential risk. Help protect your company with cyber liability coverage.

More about cyber liability insurance
PRODUCTS

Employment practices liability insurance

While your employees are assets to your business, they can also be risks. Help manage those risks with employment practices liability coverage.

More about EPLI
PRODUCTS

Equipment physical damage insurance

You care about your customers like we care about you. Help protect your customers’ equipment with our physical damage coverage—UltraGard® or SentryGuard.

More about equipment physical damage
PRODUCTS

Business income insurance

Property damage doesn't have to result in lost income. With our business income solutions, we’ll help you get back to business as you recover from property damage.

More about business income insurance
PRODUCTS

401(k) and other retirement plans, plus life insurance

We’ll work together to help you manage your plan so your employees can reach their goals.

More about 401(k) plans and life insurance
PRODUCTS

Workers’ compensation insurance

With our innovative workers' compensation insurance solutions and experienced claims team, we'll help you protect your employees and your business.

More about workers’ compensation insurance

Frequently asked questions about equipment dealer insurance

Equipment dealerships face risks tied to inventory, rentals, employees, property, and more. These can include property damage, liability from repair work, employee injuries, and business interruption after a covered loss.

The cost of insurance for an equipment dealer depends on factors like dealership size, location, services offered, equipment sold or rented, claims history, and coverage selections. Our team of experienced agents can help you review your operations and recommend coverages that fit your business.

Insurance may cover rental equipment, leased machines, or financed equipment, depending on the policy and coverage selected. Our agents are ready to discuss how your equipment is owned, stored, used, and transported so we can provide the coverage your business needs.

Equipment dealerships may benefit from coverages like property, general liability, workers’ compensation, business income, employment practices liability, and equipment physical damage. We can help you customize your coverage to help protect the unique aspects of your business.

Timely support in critical times

Sentry works efficiently to help Spectra Print recover from fire and subsequent business interruption.
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