Row of motorcycles

Insurance for motorsports dealers

From motorcycles to ATVs, your horsepower offerings are unique. We understand your motorsports dealership is different than an auto dealership. That’s why we’ve created coverage plans to handle the special insurance exposures you face. We can help protect you from losses due to service and repair, the storage of flammable liquids, and more. Our agents will work with you to protect what’s important to your business.

If you’re looking for customizable coverage and help managing risks, we can help. We’ll work with you to:

  1. Minimize dealership risks
  2. Safeguard your employees and your facility
  3. Protect your inventory

Motorsports dealers appreciate our custom plans and risk management services.

At Sentry, we work with dealers like you who specialize in motorcycles, ATVs, and powersports. We understand your dealership is unique, which is why our agents will work with you to create an insurance plan that helps protects what’s important to you. We have coverages that help protect your motorcycles, trailers, ATVs, power equipment, and accessories. We can even help protect your service and repair shop. And the service doesn’t stop there, because we also specialize in risk management. We’ll work with you to help protect the business you’ve worked so hard to build.

Significant figures

$1B+ Paid in claims

A 1964 claims payment of $69.10 to a Virginia dealership put Sentry over one billion dollars in claims payments.

1992 First year

1992 was the first year Sentry Insurance a Mutual Company earns an A+ rating by A.M. Best Company.

50 States

Sentry has business customers like you all through our great nation.

Products for motorsports dealerships


Cyber liability insurance

Data breaches. While we hope they never happen to your business, it is a potential risk. Help protect your company with cyber liability insurance.


Employment practices liability insurance

While your employees are assets to your business, they can also be risks. Help manage those risks with employment practices liability coverage.


Dealers E&O

Protect your dealership’s bottom line from losses due to negligent errors and omissions regarding vehicle history reports, lease contracts, and more.


Business income insurance

Property damage shouldn’t result in lost income. With our business income insurance, we’ll help you get back to business as you recover from property damage.


401(k) plans and life insurance

We’re here to help you plan for the future.


Workers’ compensation insurance

With our innovative workers’ compensation insurance solutions and experienced claims team, we’ll help you protect your employees and your business.

Related resources or services


101 guide: Plan for my future

As a business owner, preparing for retirement requires both short- and long-term planning. With this guide, we’ll help you begin building your financial future.

Safety Services

Avoiding employee theft

You put your trust in your employees, but there may be times when that trust isn’t returned. With these security controls, we’ll help you avoid employee theft.

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